I no longer know the answer to do you know what you want to be when you grow up? I did for a long time but now… titles like
Chief Executive of Randomness
CEO of Problem Identification
I do all these things in part becaues I can, it’s fun, and each has its own simi-sound reasoning. But at the core I love manipulation… no, no I mean marketing. I love Marketing.
Now my brother likes to correct me and say I persuade. And though that’s part of it, it is too kind of a word. In fact, in my first ever college marketing class, we were asked to define marketing when asked: I confidently said marketing is the fine art of manipulation executed in such a way that it does did not feel manipulated. In good humor, he gave me a gold star on the board and spent the next hour explaining why manipulation is the word.
Marketers are information bandits in the academic world. The degree is mostly about communication and understanding the world of different fields and applying it. Psychology, sociology, economics, biology and accounting, and just enough law to know when to get a lawyer. We take it we use it. Manipulating what we can move you away from pain (a problem or something I can make a problem) and closer to pleasure (the solution to a problem real or imagined.) I love this celebration of the brilliance of others but that’s not how everyone sees what we do.
Today, as in my first class, many marketers believe manipulation is a dirty word.
ma·nip·u·la·tion is a noun, A person, Place and or thing
- The action of manipulating something in a skillful manner.
Because the thing I do is manipulate an experience, considering facets, my degree is a bachelor of science, not art that is so often assumed. So the right person sees the right thing in the right place at the right time, under the right circumstances, to create an emotional response that makes them move to solve their pains and fix their problems real or imaginary. The second definition is
2. the action of manipulating someone in a clever or unscrupulous way.
Clever is what I am, and scrupulous is what I choose, only my morals and ethics will guide me. Just as each superhero, villain, or person must, choices will have to be made. Marketing has done great evil; consider cartoon smoking adds designed to “get them while their young,” or an early literacy program with the same goal. Consider Propaganda – whether it is moral or not kind depends on where your boots get muddy. College enrolment has only decreased during world wars once they started advertising. Surpulious are in essence, in the eye of the beholder.
I am odd as a Marketer because, in essence, I don’t want to sell products. Eliciting an emotional response around anything you might find in a grocery store is not for me.
I choose to engage with services, events, experiences, and personal benefit marketing more than any other. Things like the bus that will give low-income area access to a new job/ opportunity market and keep the community safer. A nonprofit that provides materials to an underserved population is work I enjoy. A television show that is intended to educate. Grassroots and bootstrap